Babes Build Empires Part 2!!

Babes Build Empires Part 2!!

Babes Build Empires Part 2

Last week in part one we featured Lauren Morgan the CEO and founder of Lauren Morgan Co. and Kali Macera owner and founder of The Nauti Life.  Their stories were so powerful!  How they began their journeys, what motivated them and what parts of owning a business they found challenging made for some truly inspirational reading!

We hope that their success stories have motivated all of you!  We are so in love with the people we are meeting and writing about that we are adding a part three and four before officially launching our first ever brewery apparel line for you ladies.  


Keidy Toomey

Co-Owner + Coach

CrossFit First Down

Church St.:  So, Keidy, what’s your story?
Keidy:  I’m the co-owner of CrossFit First Down in Mansfield, MA. My journey with fitness dates back to my soccer days, but CrossFit entered my life on “bring a friend” day back in 2010. Soon after, I became a certified level 1 CrossFit coach and worked at two different “boxes” before deciding to open my first affiliate on Martha’s Vineyard. Just as I suspected, MV was a great place to build a CrossFit community. About two years later I made the difficult decision to sell my gym to pursue my goals as a competitive CrossFit athlete. After qualifying and competing at the 2014 Reebok CrossFit Northeast Regional I decided to open my second and current affiliate, CrossFit First Down - Once again, hitting the community jackpot.
Church St.:  What motivated you to become a business owner?
Keidy:  My Dad used to tell to me that I’d better be my own boss someday because, according to him, I liked to do things my way. Realistically, I became a business owner (the first time) because I wanted to introduce CrossFit to my hometown and I felt ready for the task. I have no regrets and so many incredible memories.
Church St.:  If we’re sitting here a year from now celebrating what a great year it’s been for you, what would you say was your biggest achievement?
Keidy:  This upcoming year is all about having fun and continuing to grow as a person - So if I’m sitting here in a year from now I’ll probably say that my greatest accomplishments were on the personal front.
Church St.:  As a business owner what are somethings you don’t like to do?
Keidy:  As a business owner I’m always working - or at least my brain is. It can be difficult to shut that off and it’s tiresome at times.
Church St.:  How do you balance your personal and professional life? 
Keidy:  My personal and professional life coexist quite nicely. My fiancé is my business partner and our community is amazing. No complaints.
Church St.:  What have you sacrificed (both personally and professionally) at each stage of your career?
Keidy:  Sleep. I’ve been coaching early morning classes since I started CrossFit almost 9 years ago - but I’ve gotta say, watching my athletes crush workouts at 5am, because #noexcuses, makes it all worthwhile.
Church St.:  Who is your role model, and why?
Keidy: My parents are my role models. They’re extremely hard workers and they’ve instilled that value in me. They were never satisfied with mediocrity and always pushed me to be the best at everything that I did. It’s the best thing they could have done for me.
Church St.:  What’s your superpower, or what’s your spirit animal?
Keidy:  While I’m more of a dog person, my spirit animal would probably be a cat - Independent, fierce yet playful, athletic and always looking for a warm place to nap!
Please follow, like and visit:  
IG:  @crossfitfirstdown
FB:  @crossfitfirstdown
Andreea Marin
CEO Kaffeology

Church St.:  So, Andreea, what’s your story?

Ever since I could remember I loved to cook. I loved to bake and create specialty dishes for my family to try. As I grew up I was inadvertently taught that should be a hobby and that I should choose a true career path; so I went to school originally with the intent to become a doctor. I studied my heart out and got accepted into Northeastern University in Boston on a full ride. My parents were thrilled! Then, in my last year, I dropped out! Yes, you read that right. I was miserable. I knew I had to change my life and find myself so I picked up and moved to Florida. I knew one person there. I had no job. I moved into a small house with 5 other people! I worked for Disney World, the world's best hospitality company in the world, for six years and learned everything I possibly could about the restaurant business. All those year thinking I was trying to find myself when I never really ever lost myself! I knew I wanted to open something that was true to my heart. That's when Kaffeology was born! Kaffeology is a coffee shop that focuses on quality sourced beans, decadent baked goods, and over the top willy wonka inspired milkshakes! Now I live in my passion every day! 

Church St.:  What motivated you to become a business owner?

I grew up in an entrepreneurial family. My father owned his own real estate development company, my aunt is a dentist with her own practice, my grandfather trades stocks, and my godfather owns an oil/gas company in Europe. I knew what I was getting myself into. I knew it wasn't going to be rainbows and butterflies and that I had to dedicate myself to making Kaffeology my mission to succeed. I saw them work extremely hard but I also witnessed something else. They were able to pick up with their families and travel the world. They were able to be available to their children at any time. They created concepts and brought them to life. I wanted that! I grew up going on month long getaways with my family and I truly believe that is why we're so close! We were able to make memories and really spend time together without interruptions. My siblings always say I am my father's twin. I'm guessing they mean the good with the bad. The bossiness, but also the drive! I'll be his twin any day. He came here with nothing, not even knowing the language, and created a company that produced over $1.5m  a year. I couldn't imagine working for someone else. When you're a leader, you lead! 

Church St:  If we’re sitting here a year from now celebrating what a great year it’s been for you, what would you say was your biggest achievement?

We have been so blessed to have such an amazing first year in business. The support Kaffeology has received has been such a pleasant surprise. Most businesses can only dream of this. In this next year, our plan is to grow. We want to be able to make the cafe more efficient, delivering more menu options, and expanding our network. A year from now I hope we will be looking into opening our second location in Providence! We love our Rhode Island family! 

Church St.:  As a business owner what are some things you don’t like to do? 

I take all responsibilities seriously and understand that there are some things I need to get better at. I wouldn't necessarily say "like to do" as much as "need to learn better to manage" to make myself a better business owner all around. For example, keeping track of my numbers is something I'm learning. It's something I've never had to do. Also, when you first open a business you have to be prepared to work harder then you ever have in your entire life. I am on my feet from 7 in the morning to 11 at night daily. It comes with the territory. If you're not willing to sacrifice the first couple of years in business then you need to re-evaluate why you want to do it in the first place. 

Church St.:  How do you balance your personal and professional life? What have you sacrificed (both personally and professionally) at each stage of your career?

This has been my first year in business so finding personal time is something I learned is essential. You can't run a business if you're not truly fulfilled in all areas of your life. It's important to remember to keep doing the things that make you happy and surrounding yourself in the presence of those you love. There are two instances I can think of that made me realize I needed to learn how to keep a balance. The first was missing my best friend's fittings for her wedding. My mind was solely concentrated on the business that I completely forgot to show up to one of the most important fittings to her wedding. Everyone was waiting on me and I stood them up! The wedding I was her bridesmaid in! I felt so terrible. I felt like I had let her down miserably and it was unintentional but my mind was so exhausted! I worked so hard in this first year that my body literally said no more. I became sick in bed for 2 weeks! This is when I decided to start dedicating at least two days a week to just myself. I made sure I could have employees work those 2 days and did something that had nothing to do with the business. I would take a day trip to New York. Other times I would schedule a massage then go for walks on the beach with my puppies. I would do anything that brought me peace of mind and to be honest I had gained so much focus to dedicate to my business. Balance is so important in life! Now, I make sure that my "me time" meter is full. It's allowed me to be a much more efficient, and dedicated business owner. 

Church St.:  Who is your role model, and why?

I don't have one particular role model I look up to. There have been so many inspiring women in the world it's truly hard to pick just one. I admire Malala Yousafzai for her bravery, Michelle Obama for her grace and leadership skills, and Angelina Jolie for all of her humanitarian efforts. If you are making even the smallest of efforts to making the world kinder and more equal then you are an amazing person! It's easy to stand back and let things happen. It's easy to be on the sidelines but it takes courage to spring into action! I aspire to one day be a role model to others! I want women to know that they can accomplish their wildest dreams! All you have to do is make a plan and execute it! 

Church St.:  What’s your superpower, or what’s your spirit animal?

According to my employees my superpower is energy. They swear I'm taking some kind of drug to have this much energy from dawn to dusk! I'm not! When you're doing something you love the time flies by. I get energy from all the beautiful souls coming into my cafe! I love interacting with our customers and learning from each and every one of them. If you come by the cafe on a whim you'll often catch me singing or dancing around at night while cleaning. I'm not crazy I swear! ha! I'm just passionate! Live in your happiness 24/7 

Please follow, like and visit:

IG:  @kaffeology

FB:  @kaffeologyinc

The Web:


Brew News!


This past Thursday we teamed up with our friends at Feel Bad Later.  Ed Matanes who is the creator and owner of Feel Bad Later hosted the lift off!  It was a true brosesh.  Both ladies and dudes threw up big weight!  The very definition of grunge oly.  Lifting some big weight in our vans, untied sneaks, reppin' our brands with old school styled baseball tees and sick tie-dye shirts.  Beer and nitro cold brew being sipped while we cheered each other on.  This can very well be the beginning of something bigger.  The bond of lifters is like no other.  There were pr's hit and failed attempts on both sides.  The first ever Feel Bad Later VS. Church St. Brewing lift off was a huge success.  By mid lift session, the home garage was packed with friends who came to spectate and music blasting of our favorite tunes!  We are already planning to turn this into an invitational.  The idea is to bring the lift off to the brewery.  We'd love other local brands to come and throw down with us!  What's better than lifting, music, beers and coffee!?

More pictures are to come of this epic night!  Be sure to follow our page on social media!  FB:  @churchstbrewingcollc IG:  @churchstcoffee 

Please also visit our friend Ed and his team, on IG @feelbadlater